How customer happiness and business opportunity
meet on the confirmation page
For years, brands have leveraged the concept of retail therapy, and now it has been proven that this concept converts to an even more powerful opportunity in e-commerce -– an opportunity to further engage your consumers when they’re on your confirmation page – where both the mind and wallet are open.
The Happiest Place in Digital report explores consumers’ emotions when taking part in various digital activities, including shopping, social media, and search activity. The report uncovers that mindset and emotion dictate much of the opportunity for the confirmation page on sites like yours.
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